Kamis, 29 September 2011

[F337.Ebook] PDF Download XML in a Nutshell, Third Edition, by Elliotte Rusty Harold, W. Scott Means

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XML in a Nutshell, Third Edition, by Elliotte Rusty Harold, W. Scott Means

If you're a developer working with XML, you know there's a lot to know about XML, and the XML space is evolving almost moment by moment. But you don't need to commit every XML syntax, API, or XSLT transformation to memory; you only need to know where to find it. And if it's a detail that has to do with XML or its companion standards, you'll find it--clear, concise, useful, and well-organized--in the updated third edition of XML in a Nutshell.With XML in a Nutshell beside your keyboard, you'll be able to:

  • Quick-reference syntax rules and usage examples for the core XML technologies, including XML, DTDs, Xpath, XSLT, SAX, and DOM
  • Develop an understanding of well-formed XML, DTDs, namespaces, Unicode, and W3C XML Schema
  • Gain a working knowledge of key technologies used for narrative XML documents such as web pages, books, and articles technologies like XSLT, Xpath, Xlink, Xpointer, CSS, and XSL-FO
  • Build data-intensive XML applications
  • Understand the tools and APIs necessary to build data-intensive XML applications and process XML documents, including the event-based Simple API for XML (SAX2) and the tree-oriented Document Object Model (DOM)
This powerful new edition is the comprehensive XML reference. Serious users of XML will find coverage on just about everything they need, from fundamental syntax rules, to details of DTD and XML Schema creation, to XSLT transformations, to APIs used for processing XML documents. XML in a Nutshell also covers XML 1.1, as well as updates to SAX2 and DOM Level 3 coverage. If you need explanation of how a technology works, or just need to quickly find the precise syntax for a particular piece, XML in a Nutshell puts the information at your fingertips.Simply put, XML in a Nutshell is the critical, must-have reference for any XML developer.

  • Sales Rank: #668753 in Books
  • Brand: Harold, Elliotte Rusty/ Means, W. Scott/ Means, Scott W.
  • Published on: 2004-09
  • Released on: 2004-09-30
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.00" h x 1.60" w x 6.00" l, 2.10 pounds
  • Binding: Paperback
  • 600 pages
Features
  • Used Book in Good Condition

About the Author

Elliotte Rusty Harold is originally from New Orleans to which he returns periodically in search of a decent bowl of gumbo. However, he currently resides in the Prospect Heights neighborhood of Brooklyn with his wife Beth, dog Shayna, and cat Marjorie (named after his mother-in-law). He's a frequent speaker at industry conferences including Software Development, Dr. Dobb's Architecure & Design World, SD Best Practices, Extreme Markup Languages, and too many user groups to count. His open source projects include the XOM Library for processing XML with Java and the Amateur media player.

W. Scott Means has been a professional software developer since 1988, when he joined Microsoft Corporation at the age of 17. He was one of the original developers of OS/2 1.1 and Windows NT, and did some of the early work on the Microsoft Network for the Microsoft Advanced Technology and Business Development group. Since then he has written software for everything from multiplayer casino games to railroad geometry measurement equipment. For Scott's latest projects and musings on software development, visit his blog at smeans.com.

Most helpful customer reviews

36 of 37 people found the following review helpful.
A reference useful for a limited audience among those who already know XML basics
By Christopher Culver
O'Reilly's XML IN A NUTSHELL is, like all entries in the Nutshell series, a desktop quick reference. It provides concise information about nearly all matters of XML, and is split into roughly four parts. The first introduces XML, the concept of tags, well-formedness, Unicode, DTD's and schemas, namespaces, and so forth. The second provides an overview for the many formats that are built upon XML, such as XHTML, XSL:FO, Docbook, etc., and technologies that plug-in into XML, namely XSLT, XPath, XLinks, XPointers, XInclude, and CSS. The fourth covers DOM and SAX, the APIs for dealing with XML. Finally, the book ends with a "Reference section" for various technologies covered earlier in the book, structured much like O'Reilly's pocket guides. I found the Reference section somewhat inconvenient, it causes flipping back and forth when each section could have been simply integrated with the previous discussion of the relevant technology earlier in the book. Furthermore, the book ends with a long series of Unicode character tables, which are of limited utility, as they cover only a portion of Unicode, which has already expanded in the time since, and these tables simply bloat the book a little.

This third edition is especially admirable for its advocation of schemas, whereas many other XHTML publications would mention only DTDs.

XML IN A NUTSHELL is emphatically not a tutorial for XML, in spite of the friendly introduction to the markup language that opens the book. For each of the technologies mentioned herein, you'll want a separate book. For XPath especially, O'Reilly's XPATH AND XPOINTER is worth getting. XML IN A NUTSHELL instead provides only a quick reference for matters the reader is already acquainted with. Now, much of this quick reference information can be freely had on the Web. I'd recommend the book only to those who are fortunate enough to have someone else cover their book expenses, or can get it from their library, or those who simply adore print documentation.

33 of 35 people found the following review helpful.
Covers almost every major XML standard
By Jack D. Herrington
This is a combination field guide and terse standards reference for XML. It covers an amazing variety of XML standards. From the fundamentals of XML, through the document standards, and into transformation technologies like XSLT. Standards include; XML, XPath, XLink, XSLT, XSL-FO, XML Schema, DTDs, among others. The book also cover some standards that use XML, like SAX and DOM.

The book is fairly high level. It assumes that you know the basics and need a complete reference for the technologies. This is that case with all of the Nutshell books, but given the amount of technologies this books cover, the coverage is fairly terse.

The organization of the book is great. There are only a few illustrations and they are used effectively. A solid reference for anyone who works with XML technologies on a daily basis. Highly recommended.

23 of 25 people found the following review helpful.
Loaded with info but needs better editing/organization
By Aramaki
They might as well take out the first half of the book at trying to teach beginners XML. The reason being that the writing style is confusing, full of long run-on sentences, with few to no examples for demonstration. As a reference book, this is probably a flawless companion. And it does say that it's intended for experienced developers. The tutorial chapters serve well as reviews and tips if the person already knows some XML. Also, make sure you check the book's web site, it has a long errata list, so get ready to correct those errors. If you're a beginner to XML, this isn't the book to start out with. I recommend "Beginning XML - 3rd Edition" by Wrox Press as your first XML book.

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Selasa, 20 September 2011

[N491.Ebook] PDF Ebook Psychology of Gender: Fourth Edition, by Vicki Helgeson

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Psychology of Gender: Fourth Edition, by Vicki Helgeson

Unlike other gender texts, Psychology of Gender� focuses equally on both men and women, drawing from empirical research and conceptual discussions.The book includes research and discussions surrounding gender in the areas of psychology, sociology, anthropology, medicine, and public health. It reviews the research from multiple perspectives, but emphasizes the implications of social roles, status, and gender-related traits, particularly for relationships and health–areas that are central to students' lives and that have a great impact on their day-to-day functioning. The text is designed for upper-level undergraduate/graduate-level gender-focused courses in a variety of departments.

  • Sales Rank: #52867 in Books
  • Brand: Brand: Pearson
  • Published on: 2011-07-29
  • Released on: 2011-07-29
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.10" h x .90" w x 7.00" l, 1.74 pounds
  • Binding: Paperback
  • 656 pages
Features
  • Used Book in Good Condition

About the Author
Vicki S. Helgeson, accomplished scholar and teacher from Carnegie Mellon University, draws from research in the areas of psychology, sociology, anthropology, medicine, and public health to explore the roles that society has assigned to men and women. Other variables, such as sex, status, and gender-related traits, are addressed and contribute to the understanding of the individual in the social context in this exciting edition.

Most helpful customer reviews

3 of 3 people found the following review helpful.
This book is great!
By foxyroxy
It is thorough and comprehensive, covering the latest research on gender differences across numerous domains, including physical/mental health, relationships, communication, and the workplace. It considers the theoretical explanations surrounding the psychology of gender while still successfully evaluating the extant empirical literature. Helgeson has done an excellent job of updating this edition. She is also careful to acknowledge the intersection of gender with factors like age, race, and sexual orientation. The "do gender" exercises in the book also make for excellent small group projects for students.

1 of 1 people found the following review helpful.
Book was a little beat-up and had markings inside but it worked out great and we had no trouble returning it to Amazon ...
By Amazon Customer
My daughter rented this for her class. Book was a little beat-up and had markings inside but it worked out great and we had no trouble returning it to Amazon when rental period was over.

0 of 0 people found the following review helpful.
eBook terrible!
By read_read_read
The eBook edition is awful! It is poorly edited and formatted. It is the worst eTextook I have ever used. I hope the hard copy is better! There are no built in flash cards. There is no section at the bottom of the screen where you can see where you are in a chapter and advance ahead that way. This eBook is like someone just typed a PDF version of the book and provided zero interactive or study features common to digital textbooks. I am sorry I purchased it.

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Jumat, 09 September 2011

[G246.Ebook] Get Free Ebook The Cartography of Negotiation, by Scott Wayne

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The Cartography of Negotiation, by Scott Wayne

Humans are negotiators at our very core. In boardrooms and backrooms, with our coworkers and our competitors, when the stakes are high or low, we are constantly engaged in battles of influence and will. Sometimes we win, sometimes we lose, but whether we like it or not, we're always playing the game. So shouldn't we be better at it? We can be. And The Cartography of Negotiation shows us how.

Building on the classic texts on negotiation theory, and informed by hundreds of real-life scenarios, this small book is your essential guide to succeeding in the practice of negotiation. Without buzzwords or jargon--and without an illegible diagram in sight--you will learn how to: shape the dynamics of dialogue, control the physical environment, prepare purposefully for engagement, respond nimbly to unforeseen obstacles, avoid bias, separate positions from interests, and create more value for everyone at the table.

Candid and wry, packed with exercises you will use again and again, and full of insight you will value for years to come, The Cartography of Negotiation is for anyone serious about getting better at one of the fundamental exercises of our lives.

Scott Wayne has provided negotiation support at the highest levels of national governments and global business- and at his own company, The Frontier Project, one of the fastest-growing companies in America. A graduate of the London School of Economics and the School of Foreign Service at Georgetown University, he is a sought-after speaker at events and counsel to boardrooms around the world. Learn more at CartographySeries.com

  • Sales Rank: #1732588 in Books
  • Published on: 2015
  • Number of items: 1
  • Binding: Paperback
  • 140 pages

Most helpful customer reviews

1 of 1 people found the following review helpful.
Fresh Approach
By roger j parker
Fresh approach to a subject which has been written about many times. The book is aligned well-short, sharp, to the point with some subtlety in tips on executing a sound negotiating strategy. The inter relationship of a negotiating position with an assessment and analysis of self is novel which gives the book some stature and business credibility. A good read for the less experienced with sound tips and strategies and a sharp reminder for the seasoned negotiator-there are plenty of new tricks and ideas out there. Read ithe book and reduce the likelihood of being out negotiated.

1 of 1 people found the following review helpful.
we'd all be able to see each other's point of view a little more clearly and debate and negotiate toward agreements that made us
By Katherine Trickey
This book is the opposite of a typical business book. It is short, to the point, not overly complicated. It is refreshing! It's for business readers, but for the rest of us too. In short, the book provides a filter with which to interpret interactions, conversations, and challenges and suggested approaches for how to generate mutual value versus defining right from wrong. If everyone read and digested this book, we'd all be able to see each other's point of view a little more clearly and debate and negotiate toward agreements that made us all happier.

1 of 1 people found the following review helpful.
easy read - but really clear-cut and challenging
By Jesica G. Kim
Read this once, but planning on re-reading it a couple of times. Quick, easy read - but really clear-cut and challenging. Made me take a step back and assess my approach to negotiation (why and how) and reminded me why every detail matters. Also, the dash of British humor is great.

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Selasa, 06 September 2011

[G310.Ebook] PDF Download Advertising and Promotion, by Chris Hackley, Rungpaka Amy Hackley

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Advertising and Promotion, by Chris Hackley, Rungpaka Amy Hackley

This textbook introduces the key concepts, methods and issues within advertising and promotion for students taking courses on the subject at universities and colleges.

It offers first-hand examples gathered from leading international advertising agencies and brand campaigns, and it is told from the perspective of the agency to give a fun and creative insider view which helps the reader to think beyond the client position and understand what it might be like working within an ad agency.

The authors draw not only from management and marketing research but also from other disciplines such as cultural/media studies and sociology to offer a rounded and critical perspective on the subject for those looking to achieve high grades and understand advertising as social phenomenon in addition to its business function and purpose.

New to the third edition:

  • chapter on strategy and creativity
  • additional case studies with increased global coverage including emerging markets
  • images of classic and recent ads from the street, print, online and television
  • increased coverage of the internet, social media and their effects on advertising
  • companion website materials including relevant videos, journal articles and a Jeopardy-style game for the classroom

The textbook is now also supported by a new author-written blog which keeps readers updated on interesting, topical examples relating to advertising and promotion from current affairs and popular culture: www.hackleyadvertisingandpromotion.blogspot.com.

  • Sales Rank: #479263 in Books
  • Published on: 2014-12-12
  • Released on: 2014-12-03
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.13" h x .81" w x 7.32" l, .0 pounds
  • Binding: Paperback
  • 360 pages

Review

Lucid, insightful, an inspiration for even more creative communications and a treat for the mind. A must read for all wanting to better understand advertising and promotion

(Professor Leslie de Chernatony)

About the Author

Chris�Hackley was�the first�Chair in�Marketing�to be appointed at�Royal Holloway University�of London,�in�2004.�Prior to that he was head of the Marketing�subject group at the University of Birmingham, UK.�His PhD from Strathclyde University�(AACSB),�Scotland, focused on�the creative�development process in top advertising agencies. He teaches�and researches in advertising, marketing,�and consumer cultural�policy. Chris has published his work in�some 200 books, research articles, features, reports,�conference papers and�presentations. He has consulted�on UK alcohol policy�with the�UK Government Cabinet Office and the Department of Health,�and with commercial organisations such as ITV, Sky Media, Channel 4 TV, New Media Group and the Huffington Post on�topics including�product placement and native advertising. Professor Hackley�is a regular contributor to print and broadcast media on marketing and consumer�policy topics with more than 100 media appearances and mentions.�He�has been interviewed on�alcohol policy and media policy�for BBC TV,�ITV,�BBC Radio 4,�and Channel 4 TV, and his joint research has been mentioned in most UK national newspapers, and also in some�overseas publications such as the Melbourne Age, Harvard Business Review, and�The Times of India.���



Rungpaka�Amy�Hackley�is Lecturer in�Marketing at Queen Mary, University�of London.�Prior to that she was Lecturer in Marketing at Durham University, and before that, she lectured in marketing�at the University of Surrey. Dr Hackley's teaching and research focuses on advertising, branding,�marketing and consumer culture theory research. Her PhD entailed a cross cultural study of young consumers' experiences of TV product placement, and her first publication from her PhD research�was the only�UK�paper�cited by the ITV companies in their response to the UK�Government's first consultation on UK TV�product placement regulation. She also holds a first degree in Mass Communication�and a Master's in Marketing.�Dr Hackley has presented her research�at international conferences in Asia, North America, Australasia,�Europe and the UK, and her work has been published�in�journals such as the�International�Journal of Advertising;�Journal of Business Research: Journal of Marketing Management: Marketing Theory and Asian Journal of Business, and Proceedings of the Association for�Consumer Research, among others.�����

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Jumat, 02 September 2011

[S584.Ebook] Download Ebook Violin Restoration: A Manual for Violin Makers, by Hans Weisshaar, Margaret Shipman

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Violin Restoration: A Manual for Violin Makers, by Hans Weisshaar, Margaret Shipman

Violin Restoration: A Manual for Violin Makers, by Hans Weisshaar, Margaret Shipman



Violin Restoration: A Manual for Violin Makers, by Hans Weisshaar, Margaret Shipman

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Violin Restoration: A Manual for Violin Makers, by Hans Weisshaar, Margaret Shipman

Since its completion in 1988 this manual has become the world's leading source for information on violin repair and restoration. It contains 41 chapters of detailed repair description, 125 photographs, 60 technical illustrations and 18 patterns.

  • Sales Rank: #1068477 in Books
  • Published on: 1988-12-01
  • Original language: English
  • Binding: Hardcover
  • 261 pages

Review
My congratulations for a marvelous publication - an enormous contribution to our trade. -- Helmuth Keller, Philadelphia

Thank you for making such a valuable resource available to the violin world. -- Amos Hargrave

This book should rapidly become a vital reference work for violin makers everywhere. -- The Violin Society of America, Newsletter September 1989

What a help for the future generation when at 60 like me, I am still amazed. -- Bernard Millant, Paris

You have truly made a tremendously interesting work, which will be of value to all violin makers. -- Mads Hjort, Denmark

From the Publisher
This book presents the art and science in violin repair in a clear step-by-step manner. Co-authored by Hans Weisshaar and Margaret Shipman, the manual has gained a world wide reputation as the standard bearer in its craft. It is hardbound and contains 41 chapters, 125 photographs, 60 drawings and 18 patterns.

From the Author
Hans Weisshaar and I took on the big project of Violin Restoration because there had never been a comprehensive working manual written in our field. Nine years, 42 chapters of step-by-step instruction and 18 patterns later, it was available in the summer of 1989. We thought that the 2000 copies we printed would satisfy the world market for restoration. What we had not realized is how much of it can be applied in new making and in everyday "set up" work-- making bridges, planing fingerboards, etc.
So as the years have passed, proprietors of shops that sell trumpets as well as violins have been asked by their string repairmen to invest in this book. It is heartwarming to see that as we intended, our book is really turning out to be what we had hoped it would be--a gift to our craft.

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6 of 6 people found the following review helpful.
A must have.
By Mark1
There are certain books in the world of violin making and repair that have become standard texts; Heron-Allen's "Violin Making as it was and is" being the most obvious. This book deserves to rank alongside these older works both because of the range of work covered and the consumate skill shown. This is a workshop book and not just armchair reading. The only caveat is that no single text can cover all the problems that may be encountered in violin repair and this should not be treated as the last word on the subject, rather it should be used as a springboard for developing good technique and an inspiration for the repairer to solve problems in innovative ways that the indivdual job may require.

9 of 9 people found the following review helpful.
A must for any restorer's library.
By J. Bowles
As a violin restorer and maker, I have found this book to be indispensible. The thorough, step-by-step instructions and crystal clear photos are the best reference material available to date. Contains all of the most common damage types and multiple methods for approaching each repair. The only drawback is that some of the methods and materials described are either dated or no longer available.

0 of 0 people found the following review helpful.
An excellent guide and foundation to repairs for violin makers, but I wouldn't rely on it completely
By John
A great book for an experienced luthier who wants to do complicated and professional repairs, however some of the information is misleading and in a few cases downright bad. Just forget about removing a violin neck in the first way the book suggests, by hitting the scroll with your palm. And some of the ideas presented for set-up are pretty strange, like using complicated jigs to discover the optimal height and slant for a cello's fingerboard position. And don't use sandarac as a crack filler, it will craquelure very badly in the near future. And don't remove stubborn glue with highly-toxic-varnish-dissolving-you-need-a-permit-to-get-it compounds.

That said, this book really is filled with a lot of wisdom, and makes for a great foundation for high-quality repair work. Just be careful, because I don't think I would rely on all of this 100%.

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