Kamis, 27 Juni 2013

[F890.Ebook] PDF Ebook Crisis Management: Leading in the New Strategy Landscape 2nd edition

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Crisis Management: Leading in the New Strategy Landscape 2nd edition

2nd edition

  • Published on: 1601
  • Binding: Paperback

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Minggu, 23 Juni 2013

[J847.Ebook] Free Ebook Thunder Run: Three Days in the Battle for Baghdad, by David Zucchino

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Thunder Run is the inside story of one of the most brutal and decisive battles in combat history. It is the story of how, with fewer than a thousand men, and facing dugin Iraqi forces, the Second ('Tusker') Brigade of the Third Infantry Division punched a hole through the heart of Baghdad with a high-speed charge to Saddam Hussein's Presidential Palace and Republican Guard headquarters. It is a riveting account of how soldiers really respond under fire - and how human fralities are magnified in a war zone. Many people believe that Baghdad was taken with a minimum of effort. But for the Tusker Brigade this was a cruel and terrifying three days of urban warfare. This compulsively readable book, written by Pulitzer Prize-winning journalist David Zucchino, does for the battle for Baghdad what mark Bowden's best-selling Black Hawk Down did for the firefight in Mogadishu. It is an unforgettable and unputdownable first hand account of how a single armoured brigade of fewer than a thousand men captured an Arab capital defended by one of the world's largest armies.

  • Sales Rank: #4759557 in Books
  • Brand: Atlantic Books
  • Published on: 2005-03-10
  • Original language: English
  • Number of items: 2
  • Dimensions: 7.80" h x 1.10" w x 5.16" l, .77 pounds
  • Binding: Paperback
  • 368 pages

About the Author
David Zucchino is a foreign correspondent for the Los Angeles Times. His work has been short-listed for the Pulitzer Prize on three occasions. Thunder Run was published by Atlantic Books in 2004.

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0 of 0 people found the following review helpful.
Great book!
By Sherry I Herndon
This book was very well written. I felt like I was there, and I got to know the characters. Great reading, and it isn't fiction.

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Senin, 17 Juni 2013

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The Sabermetric Revolution: Assessing the Growth of Analytics in Baseball

  • Sales Rank: #3938324 in Books
  • Published on: 2014
  • Number of items: 2
  • Binding: Hardcover

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Sabtu, 15 Juni 2013

[T192.Ebook] Download PDF A Grammar of Classical Arabic: Third Revised Edition, by Professor Wolfdietrich Fischer, Wolfdietrich Fischer

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A Grammar of Classical Arabic: Third Revised Edition, by Professor Wolfdietrich Fischer, Wolfdietrich Fischer

This concise and well-organised grammar of classical Arabic, here translated from its original German into English for the first time, provides students of Arabic with a highly useful reference tool. While brief enough to be used with efficiency, the book is also rich in content and thorough in its coverage. Beginning- or advanced-level students working on classical texts and styles will find this grammar quick to use, reliable, and up-to-date. More than just a translation into English, this edition of Wolfdietrich Fischer's Grammar of Classical Arabic includes many revisions and additions provided by Rodgers. In particular, the chapter on syntax offers numerous new text examples and other improvements. The bibliography has been updated to include significant recent contributions to the field of classical Arabic grammar and linguistics. Translated by Jonathan Rodgers with attention to both accuracy and readability, this book is an accessible reference tool that every student of classical Arabic will want to have on hand.

  • Sales Rank: #1497376 in Books
  • Published on: 2001-09-01
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.21" h x .94" w x 6.14" l, 1.58 pounds
  • Binding: Hardcover
  • 352 pages

Review
"A solid reference work for both introductory and advanced students of Arabic. Written in a systematic and clear way." -- Bassam Frangieh, Yale University

About the Author
Jonathan Rodgers is head of the Near East Division of the University of Michigan Library.

Most helpful customer reviews

17 of 17 people found the following review helpful.
Not for beginners.
By Armando-Malwani
This book is a more condensed and advanced text than many available in the market. It is clearly not for the novice and not recommended for light reading. Its mainly a reference grammer that is more compact than wright's but one which incorporates the finer points of classical arabic. If you are a beginner this may not be the book for you. Wrights would be a better option for you, or if you are interested in something thinnner Nahmad and haywood would be perfect. Once you gain a grasp of the language and would like a grammer strictly for reference only then this book might suit you.

0 of 0 people found the following review helpful.
A reference grammar for arabic students and teachers
By Timoth�e de Rancourt
'A Grammar of Classical Arabic' by Professor Wolfdietrich Fischer is arguably one of the reference grammar books in arabic, not only for students but also for teachers. I use this book quite extensively for the details it provides on a number of very specific topics, where smaller pocket grammars cannot help. For an even more comprehensive book on arabic grammar, I believe the only option is French linguist and orientalist Silvestre de Sacy's 'Grammaire arabe � l’usage des �l�ves de l’�cole Sp�ciale des Langues Orientales Vivantes', first published in 1810.

0 of 0 people found the following review helpful.
absoloutely outstanding
By U.S. Citizen
this is the best summary i've seen, he covers all major categories illustrated with many examples, i can't recommend another book more highely

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Jumat, 14 Juni 2013

[J767.Ebook] Get Free Ebook POA: Physical Security; Applications; Information Security; and InvestigationFrom ASIS International

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This Kindle book includes four books of the eight volume Protection of Assets (POA) series. Included are Physical Security; Applications; Information Security; and Investigation. The POA serves as a text for academicians and students of security management courses and participants in professional development security programs as well as those studying for the Certified Protection Professional (CPP) exam.

  • Sales Rank: #400792 in eBooks
  • Published on: 2013-03-19
  • Released on: 2013-03-19
  • Format: Kindle eBook

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0 of 0 people found the following review helpful.
The best manuals, from the #1 Security Practitioners Association: ASIS International
By Stephen Surfaro
These valuable manuals will guide you through your core studies as a Physical Security Professional. These manuals are the primary study domain to become board certified by ASIS International and achieve the CPP - the highest Physical Security practitioner credential in the industry. Get all the manuals, so you will be able to cover all domains including legal, investigations and physical security design.

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Five Stars
By Cliente de Kindle
Books that should not miss on that person engaged professionally security

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Senin, 10 Juni 2013

[Z775.Ebook] PDF Download Practical Environmental Analysis, by Miroslav Radojevic, Vladimir N Bashkin

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Practical Environmental Analysis, by Miroslav Radojevic, Vladimir N Bashkin

Practical Environmental Analysis, by Miroslav Radojevic, Vladimir N Bashkin



Practical Environmental Analysis, by Miroslav Radojevic, Vladimir N Bashkin

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Practical Environmental Analysis, by Miroslav Radojevic, Vladimir N Bashkin

New techniques, improved understanding and changes in regulations relating to environmental analysis means that students, technicians and lecturers alike need an up-to-date guide to practical environmental analysis. This unique book provides detailed instructions for practical experiments in environmental analysis. The comprehensive coverage includes the chemical analysis of important pollutants in air, water, soil and plant tissue, and the experiments generally require only basic laboratory equipment and instrumentation. The content is supported by theoretical material explaining, amongst other concepts, the principles behind each method and the importance of various pollutants. Also included are suggestions for projects and worked examples. Appendices cover environmental standards, practical safety and laboratory practice. Building on the foundations laid by the highly acclaimed first edition, this new edition has been revised and updated to include information on new monitoring techniques, the Air Quality Index, internet resources and professional ethics. Like its predecessor, this informative text is certain to be valued as an indispensable guide to practical environmental analysis by students on a variety of science courses and their lecturers. Reviews of the first edition: "I strongly urge academics in chemistry, biology, botany, soil science, geography and environmental science departments to give [this book] serious consideration as a course text." Malcolm Cresser, Environment Department, University of York, UK "Destined to become a course text for many university courses ... a high quality, informative introductory text ... there should be multiple copies on most university's library shelves." Environmental Conservation

  • Published on: 2015-11-09
  • Released on: 2015-11-09
  • Format: Kindle eBook

Review

Reviews of the first edition:

"I strongly urge academics in chemistry, biology, botany, soil science, geography and environmental science departments to give [this book] serious consideration as a course text." (Malcolm Cresser, Environmental Department, University of York, UK)

"Destined to become a course text for many university courses … a high quality, informative introductory text … there should be multiple copies on most university's library shelves." (Environmental Conservation)

Reviews of the new edition:

About the Author

Dr. Miroslav Radojevic, Associate Professor. School of Science and Technology, Univeristy Malaysia Sabah.

Professor, Dr. Vladimir Bashkin is the author of 22 books, including Modern Biogeochemistry and Environmental Chemistry: Asian lessons (by Kluwer), and more than 100 papers. Under his supervision more than 20 PhD and DrSc dissertations were presented in various countries and universities. He is the board member of 5 international journals in field of environmental pollution. During 5 yr period he was selected as a vice-chairman of Working Group of Effects (scientific committee) of UN/EC Long-Range Trans-boundary Air Pollution Convention.

Most helpful customer reviews

0 of 0 people found the following review helpful.
The book is good.
By steven chen
The book is very good. I like it. The content is fit to my request. The book simply intruduce many environmental analysis.

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Minggu, 02 Juni 2013

[K143.Ebook] Free PDF Building Strong Brands, by David A. Aaker

Free PDF Building Strong Brands, by David A. Aaker

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Building Strong Brands, by David A. Aaker

Building Strong Brands, by David A. Aaker



Building Strong Brands, by David A. Aaker

Free PDF Building Strong Brands, by David A. Aaker

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Building Strong Brands, by David A. Aaker

In this compelling work, Aaker uses real brand-building cases from Saturn, General Electric, Kodak, Healthy Choice, McDonald's, and others to demonstrate how strong brands have been created and managed.

As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker's pathbreaking book, Managing Brand Equity, managers discovered the value of a brand as a strategic asset and a company's primary source of competitive advantage. Now, in this compelling new work, Aaker uses real brand-building cases from Saturn, General Electric, Kodak, Healthy Choice, McDonald's, and others to demonstrate how strong brands have been created and managed.

A common pitfall of brand strategists is to focus on brand attributes. Aaker shows how to break out of the box by considering emotional and self-expressive benefits and by introducing the brand-as-person, brand-as-organization, and brand-as-symbol perspectives. The twin concepts of brand identity (the brand image that brand strategists aspire to create or maintain) and brand position (that part of the brand identity that is to be actively communicated) play a key role in managing the "out-of-the-box" brand.

A second pitfall is to ignore the fact that individual brands are part of a larger system consisting of many intertwined and overlapping brands and subbrands. Aaker shows how to manage the "brand system" to achieve clarity and synergy, to adapt to a changing environment, and to leverage brand assets into new markets and products.

Aaker also addresses practical management issues, introducing a set of brand equity measures, termed the brand equity ten, to help those who measure and track brand equity across products and markets. He presents and analyzes brand-nurturing organizational forms that are responsive to the challenges of coordinated brands across markets, products, roles, and contexts. Potentially destructive organizational pressures to change a brand's identity and position are also discussed.

As executives in a wide range of industries seek to prevent their products and services from becoming commodities, they are recommitting themselves to brands as a foundation of business strategy. This new work will be essential reading for the battle-ready.

  • Sales Rank: #149015 in Books
  • Brand: Free Press
  • Published on: 1995-12-12
  • Released on: 1995-12-12
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.25" h x 1.40" w x 6.12" l, 1.26 pounds
  • Binding: Hardcover
  • 400 pages
Features
  • Great product!

From Publishers Weekly
Aaker (marketing, Univ. of California- Berkeley) has written a sequel to his Managing Brand Equity (Free Pr., 1991). In this latest offering he tells how to deal with the fragmentation of markets by building brand identity, creating brand personality, and managing a brand system. With extensive case studies and illustrations of companies' ads, he emphasizes positioning a brand personality to match that of the consumer being targeted. Kingsford, known for its charcoal, tried to move into a line of foods but failed, unable to shake its charcoal image. Healthy Choice created the perception that healthy foods can taste good. Saturn developed from a new company in an old industry and had to "sell the company, not the car." Aaker's well-written book is for specialists in the field of marketing. Recommended for large business collections.
Joel Jones, Kansas Cty. P.L., Mo.
Copyright 1995 Reed Business Information, Inc.

From Booklist
Although the author's credentials (he's a University of California at Berkeley business professor) might seem to exclude average readers, that is, those outside the marketing profession, there's a great deal of interesting general information packed into these pages. Far from being an ethereal dissertation on brands, brand equity, and brand identity, Aaker's book presents case examples to which anyone can relate. It is edifying to peruse the sections on past brand strategies and on the making of the Saturn automobile brand, among other topics. Barbara Jacobs

Review
Joseph W. Tripoli Senior Vice President, Global Marketing, Products and Services, MasterCard International Incorporated Rarely is the sequel as good as the original. This time it's better! With compelling case studies and insightful discussion, Aaker extends the concepts put forth in Managing Brand Equity to create the first true owner's manual for brand managers. Aaker is the brand name in brand management!

Peter A. Georgescu Chairman and Chief Executive Officer, Young & Rubicam Inc. Aaker's "brand system" and his discussion of brand equity measurement should fundamentally change our perspectives on marketing.

Peter Sealey, PH. D. Former Senior Vice President, Global Marketing, The Coca-Cola Company; presently Executive Consultant to the President, Sony New Technologies Inc. A must read...will take us to a new level of understanding...a treasure!

Robert A. Lutz President and Chief Operating Officer, Chrysler Corporation A failure to maintain strong brands is one of the key reasons the American auto industry encountered a "lost generation" of customers in the 1970"s and 1980"s. And one of our fundamental problems was mistaking "brand identity" (what we wanted to be) for "brand image" (what we really were)—just one of the many issues explored in this insightful book. Every American company could benefit from the kind of soul-searching about brands that Professor Aaker advocates.

Tom Peters Author of The Pursuit of WOW! A masterpiece...sophisticated, practical, and readable. It applies to the Big Guys....and makes sense for start-ups as well. Brand loyalty is anything but dead: Believe it!

Dennis Carter Vice President, Director of Marketing, Intel Corporation A must for all marketing people.

Stephen P. Weisz Senior Vice President, Lodging Brands, Marriott Lodging Group A breakthrough work on the strategic value of brands...required reading for anyone who must maximize the profitability of their brands.

Joe Weller Chairman and Chief Executive Officer, Nestle USA, Inc. Managing Brand Equity established the baseline. This book builds on that solid foundation.

Most helpful customer reviews

0 of 0 people found the following review helpful.
Five Stars
By Frederick A Spaeth
Excellent thorough coverage

3 of 5 people found the following review helpful.
Fantastic.
By A Customer
Branding appears to be a mushy, unquantifiable subject. Before I bought this book I read through countless articles on the subject that just didn't make much sense. Reading Aaker's book provided the opposite experience: crystal clear, a compelling argument for why brand matters and how best to build one.

2 of 4 people found the following review helpful.
Brand Management
By Frenchbluehen
It was a course textbook, but it was a rather nice read. Not too technical.

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